My design philosophy – to serve people and make life easier
I’m Zina. My background blends technical knowledge, design expertise, and research skills, grounded in a degree in Industrial Design with a focus on user-centered thinking.
With 15+ years across agencies, startups, and product companies, I’ve designed enterprise and consumer products in industries from pharma to fintech—building adaptability, meeting tight deadlines, and balancing execution with delegation.
Curious and always learning, I’m inspired by the wisdom of others and driven to explore how immersive technologies can create positive change in education and beyond.
Outside of design, you’ll often find me exploring art museums, recording and editing videos, or making memories with my family.
If you’re looking for a designer who combines creativity, strategy, and measurable results — I’d love to connect!
Here’s How I Can Help
Full circle UX expertise
I cover the full process: research, strategy, prototyping, usability testing, and implementation.
Design vision & strategy
I turn abstract ideas into clear plans that show where we’re going and how we’ll get there.
Leadership & collaboration
I align diverse teams, mentor designers, and bridge business goals with user needs across functions.
Stakeholder management
I am skilled at presenting findings and translating business requirements into user-centered design strategies.
Diverse industry experience
It gives me the flexibility and perspective to solve problems creatively and avoid getting stuck.
Strong visual design foundation
My background in industrial and visual design gives me a unique edge in aesthetics, usability, and accessibility.
My design principles
Value driven KPI(s)
Asking a lot of “why?” and “how will we improve someone’s life?”.
Inclusiveness
Building empathy and creating designs that keep users of all abilities in mind – advocating for accessibility.
Simplicity
If there is an opportunity to make it simple – simplify.