
I’m Zina — a Senior Product Designer who makes complex systems feel effortless
With 8+ years designing enterprise SaaS products, I’ve worked with teams across procurement, public safety, fintech, healthcare, and education — bringing structure to ambiguous problems and shipping products that hold up under real-world complexity.
My foundation is in marketing and visual design — I understand how people perceive, process, and respond to what they see. That lens shapes everything I do, not just how an interface works, but how it communicates, what it signals, and whether it earns trust at a glance.
A background in Industrial Design gave me a systems-thinking approach and an instinct for end-to-end ownership — from the first research question through delivery.
I’m particularly drawn to the intersection of design and AI — not as a trend, but as a genuine opportunity to reduce cognitive load, automate repetitive work, and create products that actively support better decision-making.
Outside of work, you’ll find me in art museums, making videos, or spending time with my family.
How I Create Value
My design principles
Clarity over complexity
I transform complicated workflows, data, and processes into intuitive experiences.
Outcomes over features
I focus on solving meaningful problems and delivering measurable impact.
Humans before technology
Whether designing enterprise software or AI-powered tools, technology should support people — not the other way around.
